SHOPPING
Browse through our many stores in the Town Square (and elsewhere) and see why visitors love shopping in Waterville Valley! The Valley is filled with a variety of shops including your local grocery, outdoor retailers, tourist shops, toy & book stores, and more.
WANT MORE OUT OF SHOPPING?
Waterville Valley has a plethora of shops to find what you’re looking for. Check out our shopping guide to make the most out of your Valley experience!
Sport Thoma/ 1829 Outfitters
Now offering fishing gear for all ages, including complete fly fishing sets, kids spinning poles, plus spinners, bobbers, and other accessories. Kids kayaks and paddleboards offer more summer fun! There is a complete line of sunglasses, water shoes, sandals, swimsuits, shorts, tops, sweatshirts, hats, sunscreen, chairs, packs, belts, and other essentials. Plus, their Sale Room has expanded and features clearance items 30-70% off.
Please refer to the Resort Insider for updated hours of operation.
Adventure Center/ Nordic Center
A full service seasonal adventure shop! During winter months, the Adventure Center transforms into the Nordic Center for all your nordic ski, fat bike and snowshoe needs. During the summer months, the Adventure Center is a hub for mountain biking, disc golf, and hiking with retail bikes and accessories, rentals, lessons and guided tours. Also offering a large inventory of retail clothing and equipment.
Please refer to the Resort Insider for updated hours of operation.
Dreams & Visions
We carry an eclectic mix of products that reflects our northern New England mountain location. With our selection of home décor items, candles, skin care products, jewelry, ladies’ clothing as well as quality Waterville Valley souvenir merchandise you’re certain to find something for everyone on your list- even yourself! Gift certificates available.
Please refer to the Resort Insider for updated hours of operation.
GOLF SHOP
Located at the Golf Club. Fully-stocked pro shop features sportswear from Nike, Ping, Monterey Bay, and Fairway Golf & Resort. Golf clubs and bags from Tour Edge and Wilson. Speed carts from Sun Mountain.
Please refer to the Resort Insider for updated hours of operation.
JUGTOWN country store
Step into an old time country store where the staff welcomes you with a nice smile that makes shopping fun. You’ll find everything from fine wines and specialty beers to fresh produce, cheeses and deli meats. And fun novelty items you won’t find anywhere else. Just a stone throw from wherever you are in the Valley. Located in the Town Square.
Please refer to the Resort Insider for updated hours of operation.
TENNIS Center pro SHOP
Located at the Tennis Center. Nike tennis wear, sneakers, racquets, racquet repair and stringing services. Open spring to fall.
Please refer to the Resort Insider for updated hours of operation.
BOOKMONGER
Come in and browse our selection of New York Times best sellers, regional titles, mountain adventure books as well as plenty of options for the kids! From board books to adult nonfiction, we have a title for every interest. If you’re looking for a particular book that we don’t have in stock we’ll gladly order it for you! Gift certificates available in any denomination.
Please refer to the Resort Insider for updated hours of operation.
TOAD HALL TOYS
The spot in town for classic, open ended play, toys and kid’s crafts options. We carry activities and games for kids and kids at heart! Peruse our selection of board games and puzzles- you’ll find something to entertain all ages.
Please refer to the Resort Insider for updated hours of operation.
WHITE MOUNTAIN ATHLETIC CLUB pro shop
Located at the White Mountain Athletic Club. Bathing suits, swimming goggles and pool accessories, Waterville Valley logo wear, sweatshirts, upscale sportswear and sneakers.
Please refer to the Resort Insider for updated hours of operation.