Developed at Waterville Valley Resort by the Affinity team, led by Chris Bradford, the new Gateless RFID is the first system of its kind to implement passive RFID technology. That means no more barcode scanning and no gate readers, just direct-to-lift access for less waiting in lines and more skiing and riding. Debuting for the 2017/18 season, the proprietary innovation will revolutionize how skiers spend their day on the slopes. This season will focus on making lift access effortless and will also give guests the ability to reload passes at home and bypass the ticket office. Also currently in development, an integrated mobile app will give users the option to track personal stats and progress. Future applications of the technology could improve safety and security, allow social engagement and communication, improve access to resources and deals, and give direct access to all resort amenities and conveniences. Skiers and riders at Waterville Valley Resort this season will be the first to experience the forefront of innovations to lift access and ticketing.